Culture Perth and Kinross looks to commission a Retail Strategy

  • Published: August 13th 2019
Culture Perth & Kinross -

Culture Perth and Kinross is working with its partner Perth and Kinross Council , Architects Mecanoo and Designers Metaphor to develop a major new heritage attraction in the centre of Perth. £20M is being invested in the redevelopment of the former City Hall into a visitor experience. In addition, significant investment is being made to support the refurbishment of the Perth Museum and Art Gallery and to refocus its customer offer to reflect the significance of key art collections.

Culture Perth and Kinross wish to commission a Retail Strategy to include stock selection and merchandising plans which will maximise the potential retail income from these developments and online and add value to the visitor experience at each venue.

We are inviting proposals for a Retail Strategy which will for both the online and in-venue offer:

  •  Identify estimated turnover and profit for each location and online based on product recommendations, potential footfall and potential visitor markets
  • Identify key product lines and their target markets
  • Identify the balance of branded, general souvenirs and gifts and locally produced product to be made available
  • Recommend merchandising approaches and infrastructure to optimise sales
  • Recommend approaches to pop-up or temporary retail linked to specific temporary exhibitions or large scale events
  • Identify suppliers for bespoke branded product, general souvenirs and gifts and locally produced product
  • Identify pricing policies and how P.O.S promotions and special offers should be managed
  • Make recommendations on retail marketing and promotion

We are also keen to hear how our own staff can benefit from upskilling through the process of Strategy and Plan development.

A final Strategy and Outline Plan is to be delivered by 16 October 2019.

Applications must be received by 12pm, Tuesday 27th August 2019

You can download the full Retail Strategy Development Brief, which contains more information on deliverables, technical specifications and how to submit.

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